The following post is the “Message From Dan” found in our current (May 2012) Sweat Life Newsletter. I have received great feedback from it, so I figured that it deserves it’s own blog post! Please read and share your feedback with me. I hope you enjoy the read. – Dan
M
y WHY…
I am currently reading a great book titled Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. Although I am only half way through it, it has forced me to look at my business, my family, my impact on others – basically my life – from a different perspective. It asks you to delve deep into yourself and discover your WHY. Why do you exist? Why do you believe what you do? Why should people follow you? You can interpret these questions as an individual and/or as a business. I did both.
What I noticed most about this simple exercise is that it was not that simple. We always describe ourselves or our business by WHAT we do. I am a personal trainer. I own a fitness studio. We do personal training. Well, that is obvious and necessary. And, while it might initially attract people to you or your business, it is not what makes them loyal advocates of you or your business. People are attracted to your WHY. They want to be surrounded by and do repeat business with someone they can relate to; someone who’s values and beliefs mirror their own. Someone they can trust.
So, I have discovered my WHY. It is what guides me and inspires me to grow Sweat Life Fitness into the absolute best company in the fitness industry. It is what attracts the best trainers and creates the hardest working and most loyal clients around. It is WHY I exist.
My WHY is to make the world a better place through fitness.
Imagine a world where people move as they were intended, disease and illness are not nearly as prevalent, daily medications are not common place, and food is not processed. I imagine that world would be filled with happier, nicer, healthier, and more energetic people. That is my WHY.
On a related note, I am proud and humbled to announce that, in the first quarter of 2012, Sweat Life Fitness had its best quarter ever! This is a reflection of your dedication, commitment, and hard work. This is exactly WHY I love my job! Thank you.
In Health,
Dan
You can learn more about Start With Why here: http://www.startwithwhy.com/






